BORN FROM
OBSESSION.
WE DON'T
COMPROMISE.
cobracaine was born in 2018 from the intersection of athletic obsession and design precision.
Founder Jordan Hayes, a former Olympic sprinter, was frustrated with a market flooded with gear that either looked incredible or performed incredibly — but never both. This brand was built to solve that problem from day one.
Today, cobracaine is worn by over 120,000 athletes across 40+ countries. From the track to the gym, every product is engineered from 48+ proprietary performance fabrics, tested relentlessly, and designed without compromise.
2018
FOUNDED
120K+
ATHLETES WORLDWIDE
40+
COUNTRIES
48+
FABRICS
OUR VALUES.
PERFORMANCE FIRST
Every material is tested for maximum athletic output. We never compromise on performance — ever.
SUSTAINABLE EDGE
Premium performance with a conscience. Recycled performance fabrics and ethical manufacturing.
BUILT FOR ALL ATHLETES
From Olympic pros to weekend warriors — our brand is for anyone who refuses to quit.
PROVEN EXCELLENCE
Worn by professionals across 40+ countries. Our gear performs at the highest levels.
MEET THE TEAM.
JORDAN HAYES
FOUNDER & CEO
Former Olympic sprinter turned design visionary. Jordan built this brand to fill the gap between elite performance and elite design.
SOFIA REYES
HEAD OF DESIGN
With 10+ years in high-fashion sportswear, Sofia bridges the gap between runway aesthetics and real-world athletic function.
ALEX WU
LEAD PERFORMANCE ENGINEER
Materials scientist with a passion for pushing fabric technology to its limits. Alex's innovations power our entire core product line.